Who Owns Celsius? The Scoop on Energy Drink Giants

TL;DR

Celsius Holdings, Inc. owns Celsius energy drink. PepsiCo has a significant stake, making distribution a breeze. Celebrity endorsements, like Jake Paul, boost its brand. Keep reading for the juicy details.

Who Currently Owns Celsius?

PepsiCo is a big deal in the energy drink world. They’ve got Rockstar under their belt, and other popular companies. Now, they’ve snagged an 8.5% stake in Celsius for a cool $550 million in 2022 (according to CNBC and Reuters). They’re not taking over completely, but they’re definitely in the game as a strategic partner.

Celsius is still rocking its independence under Celsius Holdings, Inc. But PepsiCo’s got a slice of the action with an 8.5% stake snagged in 2022 (per Bloomberg). It’s like when Coca-Cola teamed up with Monster, but with a healthier twist. Oh, and about Alani Nu? PepsiCo doesn’t own it. Instead, Celsius Holdings manages Alani Nu and Rockstar in the U.S. as part of their strategic partnership (according to PepsiCo IR).

History of Celsius Ownership

Celsius wasn’t always the powerhouse it is today. It started small and grew by catering to health-conscious folks. Think of it like the little engine that could — but with caffeine.

Celsius didn’t just pop up overnight. It kicked off in 2005 and snagged the Celsius beverage business in 2007 (per SEC filings). It’s like the little engine that could — but with caffeine and a health kick. John Fieldly, the CEO since 2018, has been steering this ship to success, making all the right moves to get Celsius on your radar.

Celsius and PepsiCo: A Strategic Partnership

Celsius and PepsiCo teamed up in 2022, and it was a big deal. PepsiCo snagged an 8.5% stake in Celsius, which is pretty hefty if you ask me (according to Bloomberg). This partnership is like Monster’s link-up with Coca-Cola, but with a healthier twist. It’s why you’re seeing Celsius cans popping up everywhere now.

Benefits for Celsius:

Celsius is tapping into PepsiCo’s massive distribution network, which is a game-changer for them. This partnership means Celsius gets access to Pepsi’s extensive resources, making it easier to find Celsius drinks everywhere you look (per SEC filings).

Impact of Ownership Changes on Celsius

Ownership changes can shake up a company. For Celsius, though, it’s been a good shake. More like a power-up than a shake-up.

Celsius is on fire right now. Thanks to a major boost from PepsiCo, they’ve gone from niche to everywhere. You’re spotting those cans all over the place—gyms, grocery stores, you name it (according to Reuters and Bloomberg). With their market share jumping from 8.7% to 11.5%, it’s clear Celsius is making big moves (per Bloomberg).

Key Figures Behind Celsius

John Fieldly isn’t going it alone. Celsius has a lineup of stars backing it up, from investors to celebs.

John Fieldly isn’t flying solo. Celsius has a star-studded lineup backing it, from investors to celebs. Kimora Lee Simmons is in the mix, adding some serious celeb flair to the brand. Stay tuned for more on how these partnerships are shaking up the energy drink scene!

Frequently Asked Questions About Celsius Ownership

Does PepsiCo own Celsius?

Nope. PepsiCo doesn’t own Celsius entirely. They have a significant stake, which means they’re a big-time partner but not the owner.

What is the relationship between Celsius and PepsiCo?

PepsiCo’s stake means they help with distribution, making Celsius more available. It’s a win-win.

Did Celsius acquire Rockstar Energy?

Nope, Celsius didn’t snag Rockstar Energy. PepsiCo owns Rockstar, and they made a big splash buying it for $3.85 billion back in 2020 (according to Reuters). So, Rockstar is rocking with PepsiCo, not Celsius (per PepsiCo IR).

Is Jake Paul associated with Celsius?

Is Jake Paul linked up with Celsius? From what I found, there’s no clear sign of him teaming up with Celsius. He’s busy launching a men’s skincare line called ‘W’ at Walmart and expanding it to places like H-E-B and Kroger (according to CNBC and Bloomberg). So, if Jake’s got a Celsius deal, it’s flying under the radar for now. Stay tuned!

Conclusion

Celsius is on a hot streak, and with PepsiCo in the mix, the sky’s the limit. Whether you’re sipping one post-workout or mid-study session, you’re part of a growing tribe of fans.

Want to learn more about the Energy Drink Industry? Join our newsletter now! And for more energy drink insights, keep hanging with us at Energeia. ⚡️

Published: 2025-11-29 | Last updated: 2025-11-29