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Stay updated with the latest energy drink releases, flavor announcements, and industry news.

Promotional artwork of a C4 All Hopped Up 16-ounce can held in a hand, with orange-hued drink and hop-inspired branding
New Drop

C4 Energy Launches All Hopped Up, a Beer-Inspired Energy Drink

C4 Energy is launching All Hopped Up, a zero-alcohol 16-ounce energy drink with 200 mg of caffeine designed to taste like light beer with orange.

New Drop

Red Bull Makes Winter Edition Fuji Apple & Ginger a Permanent U.S. Flavor

The former Red Bull Winter Edition Fuji Apple & Ginger is now a permanent U.S. offering, relaunched as Red Bull Apple Edition.

McCafé cup filled with a layered purple and teal Red Bull Dragonberry Energizer
Energy News

McDonald’s Adds Red Bull Energy Drinks to Its U.S. Menu

McDonald’s added a Red Bull Dragonberry Energizer and 8.4-ounce Red Bull cans at participating U.S. restaurants starting August 17, 2026.