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Stay updated with the latest energy drink releases, flavor announcements, and industry news.

AI-generated editorial illustration of a Celsius Sparkling Wild Berry energy drink can beside legal documents stamped “Class Action Lawsuit,” with a judge’s gavel and scales of justice in the background, representing allegations over Celsius’s fat-burning and metabolism-boosting claims.
Industry

Celsius Faces Class Action Over Fat-Burning Claims

Celsius is facing a class action lawsuit alleging misleading fat-burning and metabolism-boosting claims on its energy drinks.

Gorilla Mind — hero image
New Drop

Gorilla Mind Teases New Silverback Energy Drink Flavor

Gorilla Mind hints at a new Silverback energy drink flavor, but no official launch date yet.

Monster Energy Vanilla Shot can on a dark gold background, with the words Pure Energy and Refined Power
New Drop

Monster Energy Vanilla Shot Is Out in Full Sugar and Zero Sugar

Monster Vanilla Shot adds vanilla to the original 16 oz formula. Both cans list 160 mg caffeine. Full sugar is 220 calories; Zero Sugar is 10 calories.

CELSIUS — hero image
New Drop

CELSIUS Launches Limited-Edition 'Shirley Temple' Flavor

CELSIUS introduces a limited-edition 'Shirley Temple' flavor with sweet cherry and citrus notes, available at Target.

BUM Energy 12-pack tray and assorted flavor cans with a banner reading Only $1
Energy News

The Vitamin Shoppe Is Selling BUM Energy for $1 Through Sunday

Participating Vitamin Shoppe stores are selling 12-ounce BUM Energy cans for $1 through October 11, 2026, with a reported limit of six cans per customer per day.

Ghost Sour Stripes Rainbow Can with white background with reflection showing
New Drop

GHOST Energy x Sour Strips Appleberry Launches Nationwide in January 2027

GHOST Energy Sour Strips Appleberry, a sweet-sour blend, launches nationwide in January 2027. No confirmation on permanence.

Liquid Death — news hero image
New Drop

Liquid Death Unveils Blood Zero Raspberry Cream Flavor

Liquid Death launches Blood Zero Raspberry Cream, a zero-sugar energy drink with 100mg caffeine. Available now in 12 fl oz cans.

Kroger logo beside a Red Bull can marked with a red prohibition symbol, over a banner reading Kroger stops selling Red Bull
Brand Moves

Kroger Stops Selling Red Bull Nationwide

Kroger confirmed it has stopped selling Red Bull at its U.S. stores and fuel centers, with remaining stock cleared in August and displays removed by Aug. 31, 2026.

Two rows of Red Bull cans in red sleighs on a snowy background, with a black can marked by a question mark
New Drop

Red Bull Advent Calendar Launches Nationwide on September 28

Red Bull’s 2026 Advent Calendar reaches select U.S. retailers on September 28. Reports describe a 24-can, 8.4-ounce holiday pack.

Light green can of Red Bull The Winter Edition Pistachio & Berries energy drink
New Drop

Red Bull Winter Edition Pistachio & Berries Expected in the U.S. in Late October

Red Bull’s next U.S. Winter Edition is Pistachio & Berries, expected in late October. Red Bull has not posted an official on-sale date.

Promotional artwork of a C4 All Hopped Up 16-ounce can held in a hand, with orange-hued drink and hop-inspired branding
New Drop

C4 Energy Launches All Hopped Up, a Beer-Inspired Energy Drink

C4 Energy is launching All Hopped Up, a zero-alcohol 16-ounce energy drink with 200 mg of caffeine designed to taste like light beer with orange.

New Drop

Red Bull Makes Winter Edition Fuji Apple & Ginger a Permanent U.S. Flavor

The former Red Bull Winter Edition Fuji Apple & Ginger is now a permanent U.S. offering, relaunched as Red Bull Apple Edition.

McCafé cup filled with a layered purple and teal Red Bull Dragonberry Energizer
Energy News

McDonald’s Adds Red Bull Energy Drinks to Its U.S. Menu

McDonald’s added a Red Bull Dragonberry Energizer and 8.4-ounce Red Bull cans at participating U.S. restaurants starting August 17, 2026.