The Vitamin Shoppe Is Selling BUM Energy for $1 Through Sunday
Participating Vitamin Shoppe stores are selling 12-ounce BUM Energy cans for $1 through October 11, 2026, with a reported limit of six cans per customer per day.
A 12 oz can is 112 mg caffeine. See how long that may last.
Participating Vitamin Shoppe locations are running one of the chain’s recurring $1 drink promotions on BUM Energy this week. Reporting from The Ledger-Enquirer says single 12-ounce cans are $1 each from Thursday, October 8, through Sunday, October 11, 2026, with a limit of six cans per customer per day.
The same coverage says the six-can cap resets each day, so shoppers who return on another day of the sale can buy up to six more cans. Energeia has not confirmed register rules at every store; the practical check is signage at the cooler or asking at checkout.
What is on sale?
The featured brand is BUM Energy, Chris Bumstead’s energy drink line sold under the RAW Nutrition umbrella. Vitamin Shoppe’s site lists many BUM flavors—often more variety than a typical supermarket energy aisle—including core options like Cola, Watermelon, and Iced Tea Lemonade, plus limited and collaboration SKUs when stock allows.
This week’s $1 offer is in-store at participating locations. Vitamin Shoppe’s online listings for BUM Energy have shown regular per-can pricing well above $1; Energeia is not treating the web price as the promo price unless a store confirms it applies online too.
How much caffeine is in a can?
Retail label data reviewed by Energeia— including Publix’s listing for Dr. Bum—shows 112 milligrams of natural caffeine from coffee bean in a 12-fluid-ounce (355 mL) can, plus 250 milligrams of Cognizin citicoline in the brand’s “focus and energy” blend. The cans are zero sugar and marketed as having no artificial colors.
That caffeine dose is lower than many mainstream 16-ounce energy drinks that sit closer to 200 mg. If you want a rough sense of timing, you can run 112 mg through Energeia’s caffeine half-life calculator. BUM Energy is not in the Energeia drink database yet, so there is no flavor-by-flavor catalog page to link today.
Where and when does the $1 price end?
The Ledger-Enquirer dates the promotion October 8–11, 2026. With today being Friday, October 9, the sale runs through the end of this weekend (Sunday, October 11) at participating stores.
Participation is store-specific. Reddit threads and shopper reports sometimes describe different loyalty-account rules; those are not official Vitamin Shoppe policy unless the chain confirms them. If you are driving for the deal, call ahead or check the app for your local store’s hours and stock.
How to use the deal
- Plan for the six-can daily limit if that matches your store’s signage.
- Use the low price to sample flavors you have not tried—Vitamin Shoppe often stocks SKUs that are hard to find elsewhere.
- If you are caffeine-sensitive, remember 112 mg is still a full serving for many people, even if it is modest next to 200 mg cans.
Energeia take
Vitamin Shoppe’s rotating $1 drink windows are one of the more reliable ways to cheaply trial brands you would not buy at full shelf price. BUM’s 112 mg / Cognizin positioning is the interesting product story here: it is deliberately not chasing the highest caffeine number on the can, which makes a $1 taste test especially useful if you are comparing it to heavier 200 mg options.
That observation is Energeia commentary. The confirmed news is narrower: The Ledger-Enquirer reports $1 BUM Energy cans at participating Vitamin Shoppe stores from October 8 through October 11, 2026, with a six-can per customer per day limit that resets daily.