Brand
What Is FLRT?
A newer lifestyle energy brand with fruity flavors, zero sugar, and 200 mg in every can.
- Founded / launched
- 2026 (nationwide launch)
- Ownership
- Monster Beverage Corporation (FLRT Wellness LLC / Energy Beverages LLC)
- Verified drinks
- 4
- Caffeine in our database
- 200 mg
What is it?
FLRT is a newer energy drink brand that launched with a lifestyle-first pitch: bright fruit flavors, zero sugar, and 200 mg of caffeine in a 12 oz can. The marketing leans playful (“crush in a can”) more than hardcore sports nutrition.
It sits in the Monster Beverage family. Monster’s SEC filings list FLRT Wellness LLC as a subsidiary, and the FLRT ENERGY trademark was filed by Energy Beverages LLC (also under Monster).
Debut flavors in our database include names like Berry Tempting, Guava Lava, Strawberry Fling, and Sunset Squeeze.
Who it’s for
People shopping the modern zero-sugar shelf who want fruit-forward flavors and a full 200 mg hit, without the claw-logo Monster look. Still early in retail maturity compared with Monster Energy or Red Bull.
What stands out
- Monster-owned: same corporate family as Monster and Reign, even if the branding feels totally separate.
- Uniform stats so far: verified FLRT cans in Energeia are 200 mg and sugar-free.
- Functional wellness angle: the brand talks vitamins, botanicals, and “better for you” framing alongside caffeine.
FLRT drinks
Verified labels in the Energeia database · 4 sugar-free .
